Turning Every Hotel Stay into a Great Experience: Enhancing Hotel Service Quality in Tuguegarao City, Philippines

Abstract

This study highlights the urgent need to improve service quality and guest satisfaction in Tuguegarao City’s hotel industry, as these factors are essential for customer loyalty, repeat business, and a strong reputation. By identifying specific areas where services fall short, hotel management and tourism authorities can strategically direct resources and implement improvements that address existing gaps. These actions are vital for ensuring long-term profit.

The findings also provide valuable guidance for local government units (LGUs), the Department of Tourism (DOT), and other industry stakeholders. They can be used to design targeted training programs, enhance accreditation standards, and establish stronger quality assurance frameworks. These initiatives will not only raise the standards of hotel operations but also boost Tuguegarao City’s competitiveness and appeal as a travel destination, supporting the sustainable growth of the tourism sector.