Aung Soe, Thaingar, Sui Reng Liana, and Ricardo Saavedra. “The Effect of Digital Marketing on Purchase Intention: The Mediating Role of Brand Awareness Among Domestic Tourists in Myanmar ”. Journal of Social Sciences and Humanities 4, no. 1 (July 31, 2026). Accessed August 3, 2026. https://csu.org.ph/jssh/article/view/jssh-vol1no4-2026-001.