AUNG SOE, Thaingar; LIANA, Sui Reng; SAAVEDRA, Ricardo. The Effect of Digital Marketing on Purchase Intention: The Mediating Role of Brand Awareness among Domestic Tourists in Myanmar . Journal of Social Sciences and Humanities, [S. l.], v. 4, n. 1, 2026. DOI: 10.5281/zenodo.21772639. Disponível em: https://csu.org.ph/jssh/article/view/jssh-vol1no4-2026-001. Acesso em: 3 aug. 2026.